\chapter{Objectives \& Alternatives}

Like we said before, Walt Disney appears in five main domains:
\begin{itemize}
\item Media Networks
\item Studio Entertainment
\item Parks \& Resorts
\item Consumer Products
\item the Internet Group.
\end{itemize}

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They are very competitive in each domain but there are many concurrents.
For example in media with NBC and CBS or in Studio (DreamWorks with Shrek or Columbia with Final Fantasy).
Their only way to improve them is to innovate like they did in 2002 with the creation
of a web site on which we can rent films from ... Walt Disney or others studios.
\newline
\indent
Concerning media networks, they probably have to propose new TV programs, not only for childrens but
for everyone. However, they shouldn't disperse in too many topics because it is dangerous to take too
way. They have already a big empire (see chapter corresponding).
\newline
\indent
As far as consumer products are concerned, we are only at the beginnning so it's quite difficult to
say if is a good thing. I don't think it's a bad idea because Walt Disney is well known everywhere
in the world and it is the only one who can sell product like pullover with Mickey or products like that.
Let's see if the audience wants that kind of product (certainly for young children who watch the films)...
\newline
\indent
For me, the two main parts of Walt Disney are films (studio entertainment) with which M. Walt Disney
begun and parks. These two domains are essential. Concerning films, it will be harder and harder because
of the competition with others studios. They were the first to use 3D in a cartoon (), but with Shrek
and Final Fantasy, DreamWorks and Columbia Pictures have taken the advantage in the technology of
animates movies. Concerning parks, Walt Disney is actually the leader. There is not any important park
like Disney in the world. In many countries, there are parks but not so important. In France, for example,
there is the Asterix park but it is not so big like Eurodisney. The trouble of the park is that there
are only 3 (4 soon) today (USA, Japan, France and China soon) so many people can't "visit" them. The good
thing, it is the creation of a park in china. Because of the mass population (a few billions), it will
be a good business for Walt Disney.