\chapter{Stake Holder}
\section{Animation movies stakes}
The  audience  of  Disney  evolve.   Before, the  audience  was  young
(Bambis, Cendrillon,  etc...).  Now,  the olders like  animation movie
too.  Shrek and  other movies prove this. The came  of 3D and computer
graphisme  have  changed the  interrest  of  animation  movie.  It  is
becoming easy and cheap to make a movie whith a computer tool.

Audience is  larger and anition  movie is cheaper, so  competition has
begun to come. DreamWork, Warner  Studio, etc... success to still some
part of audience of Disney. Disney must be carefull.

Disney must now fight again the big AOL-Warner association. Disney has
now  a big competitor.  Disney accuse  Aol-Warner to  break anti-trust
law.   In some  yearsAol-Warner  could overthrow  Disney monopoly  and
impose its  movies. In add, Warner  have employed a lot  of old Disney
drawers.

Disney have classic  movie branch too (Buena Vista),  but it have some
difficulties  to impose  their movie  whit  kept Disney  mind. The  3D
movies allow  to mix cartoon  and traditionnal movie. Disney  begin to
abandon classical movie branch to do 3D animation.

\section{Disney TV}
Disney has  open some  channel. It competite  the other  child channel
like Cannal Jimmy.  These last  months, Disney has open 3 new channels
and think it can impose its cartoons.

\section{Disney parks}
The  animation  parks  are  one  of the  most  lucrative  activity  of
Disney. In  add, it allows to  make advertising for  Disney movies. In
USA,  DisneyWorld is one  of prefered  holliday destination.   But, in
Europe,  EuroDisney don't  made as  benefits as  they want.   Share of
EuroDisney are  low. Europeens don't  like animation parks as  much as
Americans. Competition  is hard. There  are many animation  parks near
EuroDisney  (EuropaPark, Astérix  Park, Futuroscope,  Sixth  Land with
Walibi...).   EuorDisney  has reputation  of  quiet  park and  satisfy
familly. But, it is not enought ``fun'' for teens.

\section{Merchandising}
Merchandising is the  power of Diney. They have  understand very early
that merchandising  could produce lot  of benefits.  Disney  Store are
very profitable,  but there  is not enought  of them in  Europe. These
last decades, video  games has been devellopped so  much.  For Disney,
it's  great.  Video  games have  a good  added value  and  graphism is
already made.   Each aniamtion  movie is now  follow by a  video game.
Video game are often develloped in same time thant the movie.

\section{conclusion}
Goal of  Disney should be to  kept his image in  young chils animation
and continue to enlarge his older audience. The bet isn't easy.