\chapter{Summary of the opportunities and the issues at the Walt Disney entertainment company}


The Walt Disney company has been existing for more than 80 years. It has now a great entertainment market experience, and had time to learn about the minor wills, and the cares to bring to the consummers. As a huge-sized company, Disney benefits from its own inertia. As a matter of fact, a huge gap is being created between Walt Disney and other companies sharing the entertainment economy sector.\\

A place like "Disney Land Resort" near Paris is such a luck for the local economy that it has to be welcomed by the politics, who don't hesitate to spare large subventions, even if they are giving money or advantages to private companies like Disney. Stakes are too important, as a theme park comes with thousands jobs to provide for the local inhabitants.\\

What may be Disney's better advantage can become a great inconvenience : being part of the huge world macro-economy, you must accept to be based on what's going on over the planet like conflicts and wars, which can affect irremediably the business. Added to this fact, offsetting factors also include the risk of entertainment market saturation.\\

The solution may consist to spread over many different markets. But do not forget that TV, and Video Games markets reveal themselves as dangerous sectors. Broadcastservices have been continuing to grow for a few years now, with Fox Television, UPN and The Warner Bros already established in the landscape of mass-communication.